Or the things you need to be doing.
Starting a business can be very exciting. Marketing plays a vital role for people to know that you even exist. There are a lot of things to do when doing marketing for your business. But sometimes, we missed the part of What NOT to do when marketing.
Here are the things to avoid so it will not hurt your business:
1. Not Setting Up Goals
It is the first thing that needs to be done even before having a business. Not setting up a clear goal in mind can lead to a disastrous outcome. You may think that others are doing it and learning as they go along. Sure, you can do that in the process. However, without setting up your goals on what to achieve in your business, you are planning to fail.
2. Not Spying with the Competition
It doesn’t mean that you need to do it ala “Mission Impossible” kind of spying. But in order for your business to thrive, you need to be on the lookout for the competition. This way, you will have an idea what works for them and if you can also apply it in your business. You can also create a strategy in order to be more appealing to your customers.
3. Not Researching About Your Customers
Knowing your customers is the best way to reach to them. It is not enough to just have people come around to see what you have and leave empty-handed. You need to know what these people are looking for. If you don’t offer it, make sure to add it on your list. The customers should also have a say about your product or services in order to improve your business.
4. Not Building A Website
Every type of business these days needs an online presence. It is not enough to just have a Facebook page. Sure, it can be another form of marketing. But having a website is a must in order for your prospective customers to know that you are a legit company. It can also help you expand your business from where you are to other places you cannot be physically present.
5. Not Being Innovative
It can be applied the moment you launch your business. It is a good marketing strategy to let people know if you have a sale or if change something from the original plan. It can be appealing if you can always ready to innovate whether you are selling products or providing services. Keep the customers happy yet intrigued about what you will be doing next.